2nd Digital Health for Pharma

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2nd Digital Health for Pharma

8:00am

Digital Marketing Innovation Day: Registration and Morning Coffee

8:45am

Co-Chairs' Welcome

9:30am

PANEL DISCUSSION: Making Digital Health Work in Life Sciences — Lessons Learned From Digital Health Leaders

10:00am

CASE STUDY: The Science of Storytelling

10:30am

Morning Networking Break

11:00am

CASE STUDY: Leveraging a Digital Therapeutic Patient Platform: Managing and Treating Patients With Sanofi

11:30am

MINI WORKSHOP: Assess Your Organization’s Readiness for Innovation

12:30pm

Networking Luncheon

1:30pm

CASE STUDY: Digital – A Perfect Cross-Functional Partnership, Where Digital Health Meets Marketing

2:00pm

FIRESIDE CHAT: Conversational Marketing in Pharma

2:30pm

CASE STUDY: Harnessing Digital Health to Offer Combined Therapies

3:00pm

Afternoon Networking and Refreshment Break

3:30pm

New Data: Decoding Trends With The Promise Of Improved Business Impact

4:00pm

CASE STUDY: Adopting AR/VR/MR to Fundamentally Change the Way we Think About HCP and Patient Education and Engagement

4:30pm

CLOSING KEY TAKEAWAY SESSION: Go Forth and Conquer – You’re Ready for Innovation

5:00pm

Close of Digital Marketing Innovation Day

7:30am

Registration and Morning Coffee

8:15am

Co-Chairs' Welcome

8:30am

CHAIRMAN’S OPENING KEYNOTE

9:00am

PHARMA KEYNOTE : Examining the Global Open Innovation Evolution in the Context of Digital Health and Commercial Evolution

9:30am

PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

10:00am

PHARMA KEYNOTE: Business Model and Digital Transformation at the Enterprise Level

10:30am

Morning Networking Break

11:00am

PROVIDER KEYNOTE: Is Digital Health Making a Difference – a View from the Clinical Trenches

11:30am

PHARMA KEYNOTE:Evaluating the Value in Healthcare Partnerships for All Key Stakeholders

12:00pm

PANEL DISCUSSION: Life Science Collaborations and Partnership in Digital Health – The Healthcare World has Changed and So Must the Life Science Approach

12:30pm

PHARMA KEYNOTE : Digital Health and “Experience” to Transform Clinical Trials

1:00pm

Networking Luncheon

2:00pm

PHARMA KEYNOTE: Is Digital Health Your Tower of Babel Project?

2:30pm

FIRESIDE CHAT: Scaling to Drive Top-Line Impact in Digital Health: Things That Work and Things That Don’t

3:00pm

PANEL DISCUSSION: Digital Therapeutics: Attaining the Ultimate Goal of Improved Patient Outcomes

3:30pm

LIFE SCIENCE KEYNOTE PRESENTATION: Accelerating Digital Health’s Impact for Life Sciences

4:00pm

Afternoon Networking and Refreshment Break

4:40pm

Track Chair Opening Remarks Track Chair's Opening Remarks

4:45pm

CASE STUDY: Population Health Management/Clinical Decision Support CASE STUDY: Phoning it in: How Telemedicine is Changing the Way Patients Interact With HCPs

5:15pm

CASE STUDY: Start Making Sense out of Sensors CASE STUDY: Wearables

5:45pm

CASE STUDY: Noom’s Efforts To Create Improved Patient Engagement and Outcomes Through Life Science Partnerships CASE STUDY: Electronic Health Records

6:15pm

Conclusion of Day One and Networking Cocktail Reception

8:15am

Registration and Morning Coffee

8:45am

Co-Chairs' Opening Remarks for Day Two

9:00am

PHARMA KEYNOTE: How is a 156 Year Old LifeScience Company Advancing Digital?

9:30am

PHARMA KEYNOTE:

10:00am

PANEL DISCUSSION: Demonstrating the Value of Digital Health With Payers

10:30am

PHARMA KEYNOTE: Evolving Your Business Model to Actually Generate ROI From Digital Health

11:00am

Morning Networking Break

11:30am

PHARMA KEYNOTE: Can Pharma Really Partner With Health Systems to Improve Patient Care? A Digital Health Case Study

12:00pm

PANEL DISCUSSION: Digital Health Coaching Using Real World Evidence and Patient Reported Outcomes

12:30pm

1:00pm

1:30pm

Networking Luncheon

2:30pm

REGULATORY KEYNOTE: Digital Health Legal Roadblocks to Prepare For and Navigate

3:00pm

3:30pm

Closing Remarks and Close of Conference