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Tuesday, December 1 • 12:00pm - 12:45pm
PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

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  • Examining where digital health currently sits in the marketing/innovation model
  • Where should digital health sit in an efficient business model?
  • Digital health, Marketing and Innovation: how should we create the nexus?
  • Should there be a digital health COE – and should this be embedded for actual execution, or should it be purely strategy and advice?
  • Taking a 360° customer viewpoint with digital health data

avatar for Bernice Ma

Bernice Ma

Associate Principal, EVOLUTION ROAD

avatar for Josh Raysman

Josh Raysman

Vice President, Digital Innovation Lab, PFIZER
avatar for Sven Dethlefs

Sven Dethlefs

EVP Global Marketing & Portfolio, TEVA
avatar for Amy West

Amy West

Head of US Digital Health Strategy, NOVO NORDISK

Tuesday December 1, 2020 12:00pm - 12:45pm EST