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Tuesday, December 1
 

11:00am EST

Chairperson's Opening Remarks and Keynote
DH4P is about sharing, learning and gaining practical insights that enable pharma commercial teams leverage digital health to have an eventual commercial impact.  The opening keynote applies what we learned since the infancy of digital health to form the basis of a new “digital health for pharma” market vision.  We will share this vision for the future, including external healthcare, technology and commercial pharma dynamics, implications and digital opportunities along a continuum that can be leveraged by every life science organization from digitally naïve to digitally mature.

Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD


Tuesday December 1, 2020 11:00am - 11:20am EST

11:25am EST

Case Study: PrEP Hub™: A Digital Navigator Platform for Individuals at Risk for HIV – Experiments in Digital Health, Marketing and Innovation
This short talk provides an overview of the creation of PrEP Hub a digital navigator platform for individuals at risk for HIV. This talk will focus on the design and implementation of a novel unbranded, digital marketing asset.

Speakers
avatar for Anand Reddi

Anand Reddi

Director of Digital Innovation, GILEAD SCIENCES


Tuesday December 1, 2020 11:25am - 11:55am EST

12:00pm EST

PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

  • Examining where digital health currently sits in the marketing/innovation model
  • Where should digital health sit in an efficient business model?
  • Digital health, Marketing and Innovation: how should we create the nexus?
  • Should there be a digital health COE – and should this be embedded for actual execution, or should it be purely strategy and advice?
  • Taking a 360° customer viewpoint with digital health data

Moderators
avatar for Bernice Ma

Bernice Ma

Associate Principal, EVOLUTION ROAD

Speakers
avatar for Josh Raysman

Josh Raysman

Vice President, Digital Innovation Lab, PFIZER
avatar for Sven Dethlefs

Sven Dethlefs

EVP Global Marketing & Portfolio, TEVA
avatar for Amy West

Amy West

Head of US Digital Health Strategy, NOVO NORDISK


Tuesday December 1, 2020 12:00pm - 12:45pm EST

12:45pm EST

Break
Tuesday December 1, 2020 12:45pm - 1:30pm EST

1:30pm EST

Fireside Chat: Evaluating the Value in Healthcare Partnerships for All Key Stakeholders
Speakers
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday December 1, 2020 1:30pm - 1:55pm EST

2:00pm EST

Fireside Chat: Integrating the Provider Work Flow and Patient Experience into Digital Health Tools Development
Speakers
avatar for Satasuk “Joy” Bhosai, MD MPH

Satasuk “Joy” Bhosai, MD MPH

Chief of Digital Health and Strategy, DUKE CLINICAL RESEARCH INSTITUTE


Tuesday December 1, 2020 2:00pm - 2:25pm EST

2:30pm EST

PANEL DISCUSSION: Life Science Collaborations and Partnership in Digital Health – The Healthcare World has Changed and So Must the Life Science Approach
Recognizing how and when our industry should partner with the Digital Health Ecosystem to drive value for our customers and our brands.  Understanding the complex dynamics of the changing healthcare landscape and the tremendous opportunities for Life Science organizations to adapt and evolve via external collaborations.  Learn the  Do’s and Don’ts  and develop partnerships that dramatically enhance the value proposition of life science brands to drive commercial impact for those brands by achieving customer goals

Moderators
avatar for Todd Kolm

Todd Kolm

Practice Leader, Digital Health and Innovation R&D, EVOLUTION ROAD

Speakers
avatar for Stephen Ranjan

Stephen Ranjan

Vice President, New Product Development, ROCHE DIABETES CARE, INC.
avatar for Lauren Li

Lauren Li

Global Head of Digital Health, IPSEN
avatar for John Baylor

John Baylor

Innovation & Strategy, ASTELLAS PHARMA US
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.


Tuesday December 1, 2020 2:30pm - 3:15pm EST

3:15pm EST

Closing Remarks
Speakers
avatar for Todd Kolm

Todd Kolm

Practice Leader, Digital Health and Innovation R&D, EVOLUTION ROAD


Tuesday December 1, 2020 3:15pm - 3:20pm EST
 
Wednesday, December 2
 

11:00am EST

Co-Chairperson's Opening Remarks
Speakers
avatar for Todd Kolm

Todd Kolm

Practice Leader, Digital Health and Innovation R&D, EVOLUTION ROAD


Wednesday December 2, 2020 11:00am - 11:05am EST

11:05am EST

FIRESIDE CHAT: Scaling to Drive Top-Line Impact in Digital Health: Things That Work and Things That Don’t

Interviewer:
Alvaro Luna
Associate Principal, Digital Health Practice
EVOLUTION ROAD
Interviewee
Bryan Mallitz
Director, Digital Health and Innovation
MERCK VACCINES

Speakers
avatar for Bryan Mallitz

Bryan Mallitz

Director, Digital Health and Innovation, MERCK US MARKETS
avatar for Alvaro Luna

Alvaro Luna

Associate Principal, Digital Health Practice, EVOLUTION ROAD


Wednesday December 2, 2020 11:05am - 11:30am EST

11:35am EST

PANEL DISCUSSION: Demonstrating the Value of Digital Health to Payers and Providers
Digital Health interventions offer tremendous promise in increasing the value of life science brands by improving patient health outcomes, reducing overall costs of care and improving care quality.  Learn from pioneers and thought leaders in digital health about the best ways to create and demonstrate to payers.

Speakers
avatar for Christina Weir Ripley

Christina Weir Ripley

Vice President, Enterprise Clinical Transformation, HIGHMARK HEALTH
avatar for Ira Klein

Ira Klein

Chief Medical Officer, HEALTH NEW ENGLAND
avatar for Melinda Decker

Melinda Decker

Chief Commercial Officer, MYMEE
avatar for Ryan Sysko

Ryan Sysko

CEO, AMALGAM RX
avatar for Vaibhav A. Narayan PhD, MBA

Vaibhav A. Narayan PhD, MBA

VP Digital Health Innovation, JOHNSON & JOHNSON
avatar for Adam Dicker

Adam Dicker

Senior Vice President, Enterprise Radiation Oncology, THOMAS JEFFERSON UNIVERSITY HOSPITALS


Wednesday December 2, 2020 11:35am - 12:20pm EST

12:25pm EST

FIRESIDE CHAT: The Novartis Biome Journey: A Catalyst for Impactful Digital Collaboration
Speakers
avatar for Jacob LaPorte, Ph.D.

Jacob LaPorte, Ph.D.

Co-Founder & Global Head of BIOME, NOVARTIS


Wednesday December 2, 2020 12:25pm - 12:50pm EST

12:50pm EST

Break
Wednesday December 2, 2020 12:50pm - 1:30pm EST

1:30pm EST

CASE STUDIES: Leveraging a Digital Therapeutic Patient Platform
As pharma companies develop their digital therapeutic strategies, they need to be able to make increasingly risky and strategic bets to go from crawl, to walk, to run and eventually to fly in delivering digital therapies to patients. Happify Health supports pharma companies on their digital journey by leveraging its existing digital therapeutic platform that has been used by over 4 million patients in the following way:
  • Crawl - rapidly launching the Happify therapy with patients who have a specific medical condition in 2-4 month POC Pilots
  • Walk - developing Happify DTx products in 6 months that can help patient manage a specific set of medical symptoms
  • Run - deploying Happify DTx products through patient support programs to improve patients management of medical symptoms
  • Fly - develop an FDA cleared Happify PDTs that physician prescribe and payers reimburse to treat diagnosed medical conditions

Speakers
avatar for Chris Wasden

Chris Wasden

Head of HappifyDTx, HAPPIFY HEALTH


Wednesday December 2, 2020 1:30pm - 1:55pm EST

2:00pm EST

PANEL: Phoning it in: How Telehealth is Changing the Way Patients Interact With HCPs
The average patient commutes one hour and sixteen minutes to get to their doctor’s appointment and waits another 19 minutes in the lobby for their doctor. The average wait time for a telehealth patient to set up and wait? Six to nine minutes.

Telehealth is redefining the customer experience and customer expectations. It’s up to us as pharma marketers to push boundaries – compliantly – and serve to the patient’s needs.

Moderators
avatar for Jessica Every

Jessica Every

Associate Principal, EVOLUTION ROAD

Speakers
avatar for Satasuk “Joy” Bhosai, MD MPH

Satasuk “Joy” Bhosai, MD MPH

Chief of Digital Health and Strategy, DUKE CLINICAL RESEARCH INSTITUTE
avatar for Lisa Podhayny, MBA

Lisa Podhayny, MBA

Senior Manager, Dermatology Marketing, AMGEN
avatar for Josie Waters

Josie Waters

Sr. Director Consumer Marketing, IRONWOOD PHARMACEUTICALS


Wednesday December 2, 2020 2:00pm - 2:45pm EST

2:45pm EST

Closing Remarks
Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD


Wednesday December 2, 2020 2:45pm - 2:50pm EST