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2nd Digital Health for Pharma
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Tuesday, December 1
 

7:30am EST

Registration and Morning Coffee
Tuesday December 1, 2020 7:30am - 8:15am EST

8:15am EST

Co-Chairs' Welcome
Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD


Tuesday December 1, 2020 8:15am - 8:30am EST

8:30am EST

CHAIRMAN’S OPENING KEYNOTE

DH4P is about sharing, learning and gaining practical insights that enable pharma commercial teams leverage digital health to have an eventual commercial impact.  The opening keynote applies what we learned since the infancy of digital health to form the basis of a new “digital health for pharma” market vision.  We will share this vision for the future, including external healthcare, technology and commercial pharma dynamics, implications and digital opportunities along a continuum that can be leveraged by every life science organization from digitally naïve to digitally mature.  

Speakers
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Tuesday December 1, 2020 8:30am - 9:00am EST

9:00am EST

PHARMA KEYNOTE : Examining the Global Open Innovation Evolution in the Context of Digital Health and Commercial Evolution
Speakers
avatar for Shwen Gwee

Shwen Gwee

Co-Founder and Global Head of Open Innovation, NOVARTIS


Tuesday December 1, 2020 9:00am - 9:30am EST

9:30am EST

PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

  • Examining where digital health currently sits in the marketing/innovation model
  • Where should digital health sit in an efficient business model?
  • Digital health, Marketing and Innovation: how should we create the nexus?
  • Should there be a digital health COE – and should this be embedded for actual execution, or should it be purely strategy and advice?
  • Taking a 360° customer viewpoint with digital health data

Speakers
avatar for Melinda Decker

Melinda Decker

Digital Health Advisor
avatar for Steve Kimm

Steve Kimm

Vice President, Strategy, EVOLUTION ROAD
avatar for Amy West

Amy West

Head of US Digital Health Strategy, NOVO NORDISK
avatar for James Musick

James Musick

Vice President, Head of Digital Transformation, Neurology, UCB PHARMACEUTICALS


Tuesday December 1, 2020 9:30am - 10:00am EST

10:00am EST

PHARMA KEYNOTE: Business Model and Digital Transformation at the Enterprise Level
Speakers
avatar for James Musick

James Musick

Vice President, Head of Digital Transformation, Neurology, UCB PHARMACEUTICALS


Tuesday December 1, 2020 10:00am - 10:30am EST

10:30am EST

Morning Networking Break
Tuesday December 1, 2020 10:30am - 11:00am EST

11:00am EST

PROVIDER KEYNOTE: Is Digital Health Making a Difference – a View from the Clinical Trenches
There is unbridled excitement and investment in digital health technologies, but relatively little evidence about whether they are improving patient outcomes or enhancing value of care. In this talk, Dr. Brennan Spiegel, Director of Health Services Research at Cedars-Sinai in Los Angeles, will discuss the evidence about what works—and what doesn’t work—using health technology in the clinical trenches. With examples ranging from use of virtual reality, to wearable biosensors, to smartphone applications, Dr. Spiegel will discuss the nitty-gritty details about their successes and failures using digital health in everyday care.

Speakers
avatar for Dr. Brennan Spiegel

Dr. Brennan Spiegel

Director of Health Services Research, CEDARS SINAI


Tuesday December 1, 2020 11:00am - 11:30am EST

11:30am EST

PHARMA KEYNOTE:Evaluating the Value in Healthcare Partnerships for All Key Stakeholders
Speakers
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday December 1, 2020 11:30am - 12:00pm EST

12:00pm EST

PANEL DISCUSSION: Life Science Collaborations and Partnership in Digital Health – The Healthcare World has Changed and So Must the Life Science Approach
Recognizing how and when our industry should partner with the Digital Health Ecosystem to drive value for our customers and our brands.  Understanding the complex dynamics of the changing healthcare landscape and the tremendous opportunities for Life Science organizations to adapt and evolve via external collaborations.  Learn the  Do’s and Don’ts  and develop partnerships that dramatically enhance the value proposition of life science brands to drive commercial impact for those brands by achieving customer goals

Speakers
avatar for Melissa Saw

Melissa Saw

Global Head, Digital Partnerships, BAYER
avatar for Michael Senical

Michael Senical

Director, Corporate Strategy and Innovation, ASTELLAS
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.
avatar for Kate Innelli

Kate Innelli

Director of Digital Health and Innovation, AMGEN
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday December 1, 2020 12:00pm - 12:30pm EST

12:30pm EST

PHARMA KEYNOTE : Digital Health and “Experience” to Transform Clinical Trials
How do we create a better experience for patients, clinical researchers, regulators and colleagues by modernizing clinical trials.  Some real-life examples of where Pfizer has utilized technology to automate some highly manual processes, to create new experiences with patients through the use of digital technologies in clinical trials, integrate with EMR systems to reduce redundancy of data collection and to bring clinical trials to patients.  A look at the successes and challenges, including change management, as we transform highly complex and regulated processes into more efficient and rewarding experiences. 

Speakers
avatar for Rob Goodwin

Rob Goodwin

Vice President, PFIZER, INC.


Tuesday December 1, 2020 12:30pm - 1:00pm EST

1:00pm EST

Networking Luncheon
Tuesday December 1, 2020 1:00pm - 2:00pm EST

2:00pm EST

PHARMA KEYNOTE: Is Digital Health Your Tower of Babel Project?
Practical tips on overcoming common hurdles while implementing a digital health project.
  • Procurement
  • Legal
  • Finance

Speakers
avatar for Stephen Ranjan

Stephen Ranjan

Vice President, New Product Development, ROCHE DIABETES CARE, INC.


Tuesday December 1, 2020 2:00pm - 2:30pm EST

2:30pm EST

FIRESIDE CHAT: Scaling to Drive Top-Line Impact in Digital Health: Things That Work and Things That Don’t

Interviewer:
Alvaro Luna
Associate Principal, Digital Health Practice
EVOLUTION ROAD
Interviewee
Bryan Mallitz
Director, Digital Health and Innovation
MERCK VACCINES

Speakers
avatar for Bryan Mallitz

Bryan Mallitz

Director, Digital Health and Innovation, MERCK US MARKETS
avatar for Alvaro Luna

Alvaro Luna

Associate Principal, Digital Health Practice, EVOLUTION ROAD


Tuesday December 1, 2020 2:30pm - 3:00pm EST

3:00pm EST

3:30pm EST

LIFE SCIENCE KEYNOTE PRESENTATION: Accelerating Digital Health’s Impact for Life Sciences
Perspectives from an industry pioneer in digital on what it takes for life sciences organizations to drive successful (not easy) impact with Digital Health. Real life examples taken from the perspective of the Board and C-Suite on what pharma and digital health providers can and must do together to accelerate adoption and impact.

Speakers
avatar for Nancy Phelan

Nancy Phelan

CEO, ADHERA THEREPAUTICS, INC.


Tuesday December 1, 2020 3:30pm - 4:00pm EST

4:00pm EST

4:40pm EST

Track Chair Opening Remarks
State of The Union on Tactical Areas of Digital Health

Speakers
avatar for Bernice Ma

Bernice Ma

Associate Principal, EVOLUTION ROAD


Tuesday December 1, 2020 4:40pm - 4:45pm EST

4:40pm EST

Track Chair's Opening Remarks
State of the Union On Tactical Areas of Digital Health

Speakers
avatar for Maggie Walesyn

Maggie Walesyn

Associate Principal, EVOLUTION ROAD


Tuesday December 1, 2020 4:40pm - 4:45pm EST

4:45pm EST

Start Making Sense Out of Sensors
Digital technology can transform both therapies and research beyond what we see today. The rapid evolution of wearable devices and mobile health technology is creating a marketplace that provides many options for digital healthcare. But which device is the best? They all are – depending on what you’re trying to do. The lack of know-how to understand and validate sensors, devices, data, and algorithms are preventing us from fulfilling the full promise of digital health. Learn how to begin making sense of sensors

Speakers
avatar for Joseph Kim

Joseph Kim

Senior Advisor, Translational Technology and Innovation – Digital Health, ELI LILLY & COMPANY


Tuesday December 1, 2020 4:45pm - 5:15pm EST

4:45pm EST

CASE STUDY: Phoning it in: How Telemedicine is Changing the Way Patients Interact With HCPs
The average patient commutes one hour and sixteen minutes to get to their doctor’s appointment and waits another 19 minutes in the lobby for their doctor. The average wait time for a telemedicine patient to set up and wait? Six to nine minutes.

Telemedicine is redefining the customer experience and customer expectations. It’s up to us as pharma marketers to push boundaries – compliantly – and serve to the patient’s needs.
  • The Growth of Telemedicine:
    • The search for the right Telemed partner
    • Preparing your internal team for telemedicine;
      • Getting internal stakeholder buy-in
    • How does a pharma company partner with Telemed and stay compliant?
      • Dos and Don’ts
      • Examples of what works/what doesn’t
  • Patient Experience:
    • Why telemedicine is the right channel for women’s health;
      • Patient expectations
    • Starting out;
      • Training materials for HCPs
    • Where did we end up;
      • User case studies: Testing, issues, etc.
    • Key learnings
  • Campaign Execution
    • Consumer Messaging
    • How we position telemedicine on our owned properties
    • Creative Execution and where we promote and reach patients
    • Pre-Launch: Creating a “line-up” experience to drive early demand

Speakers
avatar for Mike Ruta

Mike Ruta

Digital Capabilities Lead, AMAG PHARMACEUTICALS
avatar for Jen Clifford

Jen Clifford

Director, Customer Experience, AMAG PHARMACEUTICALS
avatar for Silvio Silva

Silvio Silva

Senior Product Manager, Digital Customer Engagement, AMAG PHARMACEUTICALS


Tuesday December 1, 2020 4:45pm - 5:15pm EST

5:15pm EST

CASE STUDY: Noom’s Efforts To Create Improved Patient Engagement and Outcomes Through Life Science Partnerships
  • Strategic vision and mission
  • Patient engagement strategies and initiatives - what is the value proposition for patients?
  • Examples of strategic partnerships with pharma
  • Evaluating the value for life sciences partners: why partnering with pharma creates a “win” for all stakeholders
 


Speakers
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.


Tuesday December 1, 2020 5:15pm - 5:45pm EST

5:15pm EST

CASE STUDY: Wearables
Speakers
avatar for John O Moore

John O Moore

Chief Medical Officer, FITBIT


Tuesday December 1, 2020 5:15pm - 5:45pm EST

5:45pm EST

CASE STUDY: The Future of Chronic Condition Management

Limited access and lack of specialty practitioners inevitably leave gaps in care delivery and treatment as they fail to provide an all-encompassing solution that is flexible and responsive to the time-sensitive, complex needs of people with chronic conditions. Integrated and condition specific virtual care that combines the human touch of clinical expertise with data-integrated technologies will pave the way for a new gold standard in chronic condition management. This scalable and innovative approach to managing chronic conditions will improve care, adherence, drive better patient outcomes and reduce the ballooning cost of healthcare.


Speakers
avatar for David Weingard

David Weingard

CEO, CECELIA HEALTH


Tuesday December 1, 2020 5:45pm - 6:15pm EST

5:45pm EST

CASE STUDY: How to Integrate Digital Tools For A Health System
Speakers
avatar for Joy Bhosai

Joy Bhosai

Chief of Digital Health and Strategy, DUKE CLINICAL RESEARCH INSTITUTE


Tuesday December 1, 2020 5:45pm - 6:15pm EST

6:15pm EST

 
Wednesday, December 2
 

8:15am EST

Registration and Morning Coffee
Wednesday December 2, 2020 8:15am - 8:45am EST

8:45am EST

Co-Chairs' Opening Remarks for Day Two
Speakers
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Wednesday December 2, 2020 8:45am - 9:00am EST

9:00am EST

PHARMA KEYNOTE: How is a 156 Year Old Life Science Company Advancing Digital?
Come learn how is Bayer leveraging data and technology to develop better solutions for a growing and aging populating via different examples in health and agriculture.

Speakers
avatar for Melissa Saw

Melissa Saw

Global Head, Digital Partnerships, BAYER


Wednesday December 2, 2020 9:00am - 9:30am EST

9:30am EST

PHARMA KEYNOTE: Beyond Headlines: Digital Health Partnerships in Practice

  • Digital, Data & Analytics will have a role to play to create value across the product lifecycle and the go-to-market model
  • The imperative for change: the traditional healthcare model is under pressure (broad trends analysis)
  • A build/ buy/ invest/ partner approach to digital health innovation: activating multiple levers to source and embed innovative solutions  
  • Flagship digital health partnerships have mixed results
  • A proposed approach to digital health partnerships – global alignment on strategic intent, local experimentation and learnings, global scale-up
    • What: using insights to identify and articulate use cases that address a critical pain point
    • Who: internal stakeholder alignment across functions, external scanning and partner selection, ecosystem approach
    • How: iterative design, disciplined approach to experimentation, KPI monitoring and learnings capture as a basis for decision-making
  • Bringing it to life: examples of use cases under consideration

Speakers
avatar for Robin Blackburn

Robin Blackburn

Vice President, Global Digital Accelerator, MERCK


Wednesday December 2, 2020 9:30am - 10:00am EST

10:00am EST

PANEL DISCUSSION: Demonstrating the Value of Digital Health With Payers
Digital Health Interventions offer tremendous promise in increasing the value of life science brands is improving patient health outcomes, reducing overall costs of care and improving care quality.  Learn from pioneers and thought-leaders in digital health about the best ways to approach creating and demonstrating this value to payers

Speakers
avatar for Adam Dicker

Adam Dicker

Senior Vice President, Enterprise Radiation Oncology, THOMAS JEFFERSON UNIVERSITY HOSPITALS
avatar for Christina Weir Ripley

Christina Weir Ripley

Vice President, HIGHMARK HEALTH


Wednesday December 2, 2020 10:00am - 10:30am EST

10:30am EST

PHARMA KEYNOTE: Evolving Your Business Model to Actually Generate ROI From Digital Health
Speakers
avatar for David Dejonghe

David Dejonghe

Head of Portfolio Strategy, LIFESCAN


Wednesday December 2, 2020 10:30am - 11:00am EST

11:00am EST

Morning Networking Break
Wednesday December 2, 2020 11:00am - 11:30am EST

11:30am EST

PHARMA KEYNOTE:
Speakers
avatar for Diane Wuest

Diane Wuest

Director, Global Business Development and Licensing, SANOFI


Wednesday December 2, 2020 11:30am - 12:00pm EST

12:00pm EST

12:30pm EST

PHARMA KEYNOTE
Speakers
avatar for Milena Saleh

Milena Saleh

Global Director, Digital Health, SANOFI


Wednesday December 2, 2020 12:30pm - 1:00pm EST

1:00pm EST

FIRESIDE CHAT: A Fireside Chat with A CDO

  • Understanding your customer/patients' journey
  • When do you actually start digital? Creating the digital patient
  • Digital health and digital health data across job functions - engaging key stakeholders
  • How to be a change agent in a company with a transforming business model
    • How do you reconcile business cycles
    • How do you provide  roadmap for future leaders behind you

Speakers
avatar for Milind Kamkolkar

Milind Kamkolkar

Chief Digital Officer, CELLARITY


Wednesday December 2, 2020 1:00pm - 1:30pm EST

1:30pm EST

Networking Luncheon
Wednesday December 2, 2020 1:30pm - 2:00pm EST

2:30pm EST

REGULATORY KEYNOTE: Digital Health Legal Roadblocks to Prepare For and Navigate
Speakers
avatar for Bethany Hills

Bethany Hills

Partner, MORRISON & FOERSTER, LLP.


Wednesday December 2, 2020 2:30pm - 3:00pm EST

3:00pm EST

PHARMA KEYNOTE
Wednesday December 2, 2020 3:00pm - 3:30pm EST

3:30pm EST

Closing Remarks and Close of Conference
Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Wednesday December 2, 2020 3:30pm - 3:35pm EST