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2nd Digital Health for Pharma
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Monday, April 20
 

8:00am

8:45am

Co-Chairs' Welcome
The Digital Innovation Continuum: How Newer Digital Marketing Capabilities Can Prime an Organization for Digital Health Adoption

Digital Marketing Innovation can be used to support a broader array of near-term business objectives and customer needs, but if planned with purpose these solutions can also help to establish a roadmap for life science organizations to move toward adoption of longer-term, scalable digital health partnerships.    
 
Understand where your brand and organization are on the continuum and where to focus your innovation efforts for optimal return over the near, mid and long-term horizons.

Speakers
avatar for Brandi Ascione

Brandi Ascione

Principal and Digital Marketing Innovation Practice Co-Lead, EVOLUTION ROAD
avatar for Kate Miller

Kate Miller

Principal and Digital Marketing Innovation Practice Co-Lead, EVOLUTION ROAD


Monday April 20, 2020 8:45am - 9:00am

9:30am

PANEL DISCUSSION: Making Digital Health Work in Life Sciences — Lessons Learned From Digital Health Leaders
Perspectives from Life Science marketers who have successfully commercialized Digital Health initiatives, and how an organization’s mindset about and experience with digital affects the approach

Speakers
avatar for Erin DeRuggiero

Erin DeRuggiero

Co-President, Chief Commercial Officer, TI HEALTH
avatar for Chris Villani

Chris Villani

Group Product Director, Customer Solutions, Neuroscience, JANSSEN PHARMACEUTICALS
avatar for Bonnie Ben-Shmuel

Bonnie Ben-Shmuel

Oncology Digital Health Solutions Lead, MERCK
avatar for Lisa Podhayny

Lisa Podhayny

US Dermatology Marketing, AMGEN


Monday April 20, 2020 9:30am - 10:00am

10:00am

CASE STUDY: The Science of Storytelling
Humans have been telling stories for millennia, yet scientists and clinicians often find it hard to explain the value proposition of their science to venture capitalists and biopharma industry executives. This inability to describe research in a compelling way hinders healthcare startups from raising funds, attracting media attention, and connecting with future customers — but it doesn’t have to be so difficult. Using examples from journalism, big data analytics, and the real world, Ryan Flinn, a communications leader at Johnson & Johnson Innovation, will share the lessons he’s learned from nearly two decades as a storyteller, both as a journalist at Bloomberg News and as a media strategist. 

Speakers
avatar for Ryan Flinn

Ryan Flinn

Innovation Communications Leader, JOHNSON & JOHNSON INNOVATION


Monday April 20, 2020 10:00am - 10:30am

10:30am

Morning Networking Break
Monday April 20, 2020 10:30am - 11:00am

11:00am

CASE STUDY: Leveraging a Digital Therapeutic Patient Platform: Managing and Treating Patients With Sanofi
HappifyDTx is a digital therapeutic company that addresses anxiety and mood disorders, which are comorbid with most chronic diseases pharma companies treat. HappifyDTx’s RCTs with over 2,000 participants and commercial contracts with the largest health plans and employers in the U.S.-led Sanofi to seek a partnership.
  • Understand why digital therapeutics is critical to the next phase of evolution in the pharmaceutical and biotech industry
  • Analyze partnerships at the center of the strategy
  • Discuss the diverse partnership relationship spanning R&D, clinical trials, regulatory approval, commercialization, and follow-on patient and technology support


Speakers
avatar for Chris Wasden

Chris Wasden

Head of HappifyDTx, HAPPIFY HEALTH


Monday April 20, 2020 11:00am - 11:30am

11:30am

MINI WORKSHOP: Assess Your Organization’s Readiness for Innovation

Work in small, facilitated groups to uncover where your organization falls on a spectrum of readiness.  Leave the session understanding:
  • Where your organization falls on a spectrum of readiness compared to your industry peers
  • Areas of focus to evolve your footprint across the digital innovation continuum

Monday April 20, 2020 11:30am - 12:30pm

12:30pm

Networking Luncheon
Monday April 20, 2020 12:30pm - 1:30pm

1:30pm

CASE STUDY: Digital – A Perfect Cross-Functional Partnership, Where Digital Health Meets Marketing
Speakers
avatar for Carmine Attanasio

Carmine Attanasio

Digital Product Marketing, US Hematology, BRISTOL MYERS-SQUIBB


Monday April 20, 2020 1:30pm - 2:00pm

2:00pm

FIRESIDE CHAT: Conversational Marketing in Pharma
Join Cassandra Clemens and Kate Miller in understanding how to utilize conversational marketing as a critical tool to enhance customer service, based on how today’s customers expect and prefer to receive support. You will learn how simple applications can evolve over time to gain contextual insights and deliver one-to-one conversations at scale.

Speakers
avatar for Cassandra Clemens

Cassandra Clemens

Associate Director, Digital Channel Lead, MERCK, INC.
avatar for Kate Miller

Kate Miller

Principal and Digital Marketing Innovation Practice Co-Lead, EVOLUTION ROAD


Monday April 20, 2020 2:00pm - 2:30pm

2:30pm

CASE STUDY: Harnessing Digital Health to Offer Combined Therapies
A case study featuring how 2Morrow is offering digital behavioral therapy combined with GSK Nicotine Replacement Therapy to address nicotine addiction
● Real world examples of how 2Morrow and GSK use digital health to distribute OTC NRT
● Challenges and obstacles
● Lessons learned
● Data and results

Speakers
avatar for Jo Masterson

Jo Masterson

Chief Product Officer and Chief Operating Officer, 2MORROW INC.
avatar for Jim Karl

Jim Karl

U.S. Expert Sales: National Account Manager, Healthcare Solutions, GLAXOSMITHKLINE CONSUMER HEALTHCARE


Monday April 20, 2020 2:30pm - 3:00pm

3:00pm

3:30pm

New Data: Decoding Trends With The Promise Of Improved Business Impact
Front-and back-end data has evolved greatly in the last 5 years. Today, new data science approaches are reshaping the promise of improved performance – is it worth the investment for pharma? 

Speakers
avatar for Brian Stevens

Brian Stevens

Principal, Client Engagement Manager, EVOLUTION ROAD
avatar for Brandi Ascione

Brandi Ascione

Principal and Digital Marketing Innovation Practice Co-Lead, EVOLUTION ROAD


Monday April 20, 2020 3:30pm - 4:00pm

4:00pm

CASE STUDY: Adopting AR/VR/MR to Fundamentally Change the Way we Think About HCP and Patient Education and Engagement
A thought-provoking look at how new innovation advancement in are being applied by life science organizations to improve patients’ lives and outcomes

Monday April 20, 2020 4:00pm - 4:30pm

4:30pm

CLOSING KEY TAKEAWAY SESSION: Go Forth and Conquer – You’re Ready for Innovation
Speakers
avatar for Josie Waters

Josie Waters

Senior Director, Consumer Marketing, IRONWOOD PHARMACEUTICALS


Monday April 20, 2020 4:30pm - 5:00pm

5:00pm

 
Tuesday, April 21
 

7:30am

Registration and Morning Coffee
Tuesday April 21, 2020 7:30am - 8:15am

8:15am

Co-Chairs' Welcome
Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD


Tuesday April 21, 2020 8:15am - 8:30am

8:30am

CHAIRMAN’S OPENING KEYNOTE

DH4P is about sharing, learning and gaining practical insights that enable pharma commercial teams leverage digital health to have an eventual commercial impact.  The opening keynote applies what we learned since the infancy of digital health to form the basis of a new “digital health for pharma” market vision.  We will share this vision for the future, including external healthcare, technology and commercial pharma dynamics, implications and digital opportunities along a continuum that can be leveraged by every life science organization from digitally naïve to digitally mature.  

Speakers
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Tuesday April 21, 2020 8:30am - 9:00am

9:00am

9:30am

PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

  • Examining where digital health currently sits in the marketing/innovation model
  • Where should digital health sit in an efficient business model?
  • Digital health, Marketing and Innovation: how should we create the nexus?
  • Should there be a digital health COE – and should this be embedded for actual execution, or should it be purely strategy and advice?
  • Taking a 360° customer viewpoint with digital health data

Speakers
avatar for Melinda Decker

Melinda Decker

Digital Health Advisor
avatar for Steve Kimm

Steve Kimm

Vice President, Strategy, EVOLUTION ROAD
avatar for Amy West

Amy West

Head of US Digital Health Strategy, NOVO NORDISK
avatar for James Musick

James Musick

Vice President, Head of Digital Transformation, Neurology, UCB PHARMACEUTICALS


Tuesday April 21, 2020 9:30am - 10:00am

10:00am

PHARMA KEYNOTE: Business Model and Digital Transformation at the Enterprise Level
Speakers
avatar for James Musick

James Musick

Vice President, Head of Digital Transformation, Neurology, UCB PHARMACEUTICALS


Tuesday April 21, 2020 10:00am - 10:30am

10:30am

Morning Networking Break
Tuesday April 21, 2020 10:30am - 11:00am

11:00am

PROVIDER KEYNOTE: Is Digital Health Making a Difference – a View from the Clinical Trenches
There is unbridled excitement and investment in digital health technologies, but relatively little evidence about whether they are improving patient outcomes or enhancing value of care. In this talk, Dr. Brennan Spiegel, Director of Health Services Research at Cedars-Sinai in Los Angeles, will discuss the evidence about what works—and what doesn’t work—using health technology in the clinical trenches. With examples ranging from use of virtual reality, to wearable biosensors, to smartphone applications, Dr. Spiegel will discuss the nitty-gritty details about their successes and failures using digital health in everyday care.

Speakers
avatar for Dr. Brennan Spiegel

Dr. Brennan Spiegel

Director of Health Services Research, CEDARS SINAI


Tuesday April 21, 2020 11:00am - 11:30am

11:30am

PHARMA KEYNOTE:Evaluating the Value in Healthcare Partnerships for All Key Stakeholders
Speakers
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday April 21, 2020 11:30am - 12:00pm

12:00pm

PANEL DISCUSSION: Life Science Collaborations and Partnership in Digital Health – The Healthcare World has Changed and So Must the Life Science Approach
Recognizing how and when our industry should partner with the Digital Health Ecosystem to drive value for our customers and our brands.  Understanding the complex dynamics of the changing healthcare landscape and the tremendous opportunities for Life Science organizations to adapt and evolve via external collaborations.  Learn the  Do’s and Don’ts  and develop partnerships that dramatically enhance the value proposition of life science brands to drive commercial impact for those brands by achieving customer goals

Speakers
avatar for Melissa Saw

Melissa Saw

Global Head, Digital Partnerships, BAYER
avatar for Michael Senical

Michael Senical

Director, Corporate Strategy and Innovation, ASTELLAS
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.
avatar for Kate Innelli

Kate Innelli

Director of Digital Health and Innovation, AMGEN
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday April 21, 2020 12:00pm - 12:30pm

12:30pm

PHARMA KEYNOTE : Digital Health and “Experience” to Transform Clinical Trials
How do we create a better experience for patients, clinical researchers, regulators and colleagues by modernizing clinical trials.  Some real-life examples of where Pfizer has utilized technology to automate some highly manual processes, to create new experiences with patients through the use of digital technologies in clinical trials, integrate with EMR systems to reduce redundancy of data collection and to bring clinical trials to patients.  A look at the successes and challenges, including change management, as we transform highly complex and regulated processes into more efficient and rewarding experiences. 

Speakers
avatar for Rob Goodwin

Rob Goodwin

Vice President, PFIZER, INC.


Tuesday April 21, 2020 12:30pm - 1:00pm

1:00pm

Networking Luncheon
Tuesday April 21, 2020 1:00pm - 2:00pm

2:00pm

PHARMA KEYNOTE: Is Digital Health Your Tower of Babel Project?
Practical tips on overcoming common hurdles while implementing a digital health project.
  • Procurement
  • Legal
  • Finance

Speakers
avatar for Stephen Ranjan

Stephen Ranjan

Vice President, New Product Development, ROCHE DIABETES CARE, INC.


Tuesday April 21, 2020 2:00pm - 2:30pm

2:30pm

FIRESIDE CHAT: Scaling to Drive Top-Line Impact in Digital Health: Things That Work and Things That Don’t

Interviewer:
Alvaro Luna
Associate Principal, Digital Health Practice
EVOLUTION ROAD
Interviewee
Bryan Mallitz
Director, Digital Health and Innovation
MERCK VACCINES

Speakers
avatar for Bryan Mallitz

Bryan Mallitz

Director, Digital Health and Innovation, MERCK US MARKETS
avatar for Alvaro Luna

Alvaro Luna

Associate Principal, Digital Health Practice, EVOLUTION ROAD


Tuesday April 21, 2020 2:30pm - 3:00pm

3:00pm

3:30pm

LIFE SCIENCE KEYNOTE PRESENTATION: Accelerating Digital Health’s Impact for Life Sciences
Perspectives from an industry pioneer in digital on what it takes for life sciences organizations to drive successful (not easy) impact with Digital Health. Real life examples taken from the perspective of the Board and C-Suite on what pharma and digital health providers can and must do together to accelerate adoption and impact.

Speakers
avatar for Nancy Phelan

Nancy Phelan

CEO, ADHERA THEREPAUTICS, INC.


Tuesday April 21, 2020 3:30pm - 4:00pm

4:00pm

4:40pm

Track Chair Opening Remarks
State of The Union on Tactical Areas of Digital Health

Speakers
avatar for Bernice Ma

Bernice Ma

Associate Principal, EVOLUTION ROAD


Tuesday April 21, 2020 4:40pm - 4:45pm

4:40pm

Track Chair's Opening Remarks
State of the Union On Tactical Areas of Digital Health

Speakers
avatar for Maggie Walesyn

Maggie Walesyn

Associate Principal, EVOLUTION ROAD


Tuesday April 21, 2020 4:40pm - 4:45pm

4:45pm

CASE STUDY: Population Health Management/Clinical Decision Support
Review several examples of life science organizations leveraging digital health to support use of evidence based guidelines and close gaps in care

Tuesday April 21, 2020 4:45pm - 5:15pm

4:45pm

CASE STUDY: Phoning it in: How Telemedicine is Changing the Way Patients Interact With HCPs
The average patient commutes one hour and sixteen minutes to get to their doctor’s appointment and waits another 19 minutes in the lobby for their doctor. The average wait time for a telemedicine patient to set up and wait? Six to nine minutes.

Telemedicine is redefining the customer experience and customer expectations. It’s up to us as pharma marketers to push boundaries – compliantly – and serve to the patient’s needs.
  • The Growth of Telemedicine:
    • The search for the right Telemed partner
    • Preparing your internal team for telemedicine;
      • Getting internal stakeholder buy-in
    • How does a pharma company partner with Telemed and stay compliant?
      • Dos and Don’ts
      • Examples of what works/what doesn’t
  • Patient Experience:
    • Why telemedicine is the right channel for women’s health;
      • Patient expectations
    • Starting out;
      • Training materials for HCPs
    • Where did we end up;
      • User case studies: Testing, issues, etc.
    • Key learnings
  • Campaign Execution
    • Consumer Messaging
    • How we position telemedicine on our owned properties
    • Creative Execution and where we promote and reach patients
    • Pre-Launch: Creating a “line-up” experience to drive early demand

Speakers
avatar for Mike Ruta

Mike Ruta

Digital Capabilities Lead, AMAG PHARMACEUTICALS
avatar for Jen Clifford

Jen Clifford

Director, Customer Experience, AMAG PHARMACEUTICALS
avatar for Silvio Silva

Silvio Silva

Senior Product Manager, Digital Customer Engagement, AMAG PHARMACEUTICALS


Tuesday April 21, 2020 4:45pm - 5:15pm

5:15pm

CASE STUDY: Start Making Sense out of Sensors
Digital technology can transform both therapies and research beyond what we see today. The rapid evolution of wearable devices and mobile health technology is creating a marketplace that provides many options for digital healthcare. But which device is the best? They all are – depending on what you’re trying to do. The lack of know-how to understand and validate sensors, devices, data, and algorithms are preventing us from fulfilling the full promise of digital health. Learn how to begin making sense of sensors


Speakers
avatar for Joseph Kim

Joseph Kim

Senior Advisor, Translational Technology and Innovation – Digital Health, ELI LILLY & COMPANY


Tuesday April 21, 2020 5:15pm - 5:45pm

5:15pm

CASE STUDY: Wearables
Speakers
avatar for John O Moore

John O Moore

Chief Medical Officer, FITBIT


Tuesday April 21, 2020 5:15pm - 5:45pm

5:45pm

CASE STUDY: Noom’s Efforts To Create Improved Patient Engagement and Outcomes Through Life Science Partnerships
  • Strategic vision and mission
  • Patient engagement strategies and initiatives - what is the value proposition for patients?
  • Examples of strategic partnerships with pharma
  • Evaluating the value for life sciences partners: why partnering with pharma creates a “win” for all stakeholders
 


Speakers
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.


Tuesday April 21, 2020 5:45pm - 6:15pm

5:45pm

CASE STUDY: Electronic Health Records
In this session we will share an overview of EHRs, including an end-to-end user experience from a provider perspective.  We will also highlight opportunities for pharmaceutical organizations and share best practices.

Tuesday April 21, 2020 5:45pm - 6:15pm

6:15pm

 
Wednesday, April 22
 

8:15am

Registration and Morning Coffee
Wednesday April 22, 2020 8:15am - 8:45am

8:45am

Co-Chairs' Opening Remarks for Day Two
Speakers
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Wednesday April 22, 2020 8:45am - 9:00am

9:00am

PHARMA KEYNOTE: How is a 156 Year Old LifeScience Company Advancing Digital?
Come learn how is Bayer leveraging data and technology to develop better solutions for a growing and aging populating via different examples in health and agriculture.

Speakers
avatar for Melissa Saw

Melissa Saw

Global Head, Digital Partnerships, BAYER


Wednesday April 22, 2020 9:00am - 9:30am

9:30am

PHARMA KEYNOTE:
Speakers
avatar for Robin Blackburn

Robin Blackburn

Vice President, Global Digital Accelerator, MERCK


Wednesday April 22, 2020 9:30am - 10:00am

10:00am

PANEL DISCUSSION: Demonstrating the Value of Digital Health With Payers
Digital Health Interventions offer tremendous promise in increasing the value of life science brands is improving patient health outcomes, reducing overall costs of care and improving care quality.  Learn from pioneers and thought-leaders in digital health about the best ways to approach creating and demonstrating this value to payers

Speakers
avatar for Adam Dicker

Adam Dicker

Senior Vice President, Enterprise Radiation Oncology, THOMAS JEFFERSON UNIVERSITY HOSPITALS
avatar for Christina Weir Ripley

Christina Weir Ripley

Vice President, HIGHMARK HEALTH


Wednesday April 22, 2020 10:00am - 10:30am

10:30am

PHARMA KEYNOTE: Evolving Your Business Model to Actually Generate ROI From Digital Health
Speakers
avatar for David Dejonghe

David Dejonghe

Head of Portfolio Strategy, LIFESCAN


Wednesday April 22, 2020 10:30am - 11:00am

11:00am

Morning Networking Break
Wednesday April 22, 2020 11:00am - 11:30am

11:30am

PHARMA KEYNOTE: Can Pharma Really Partner With Health Systems to Improve Patient Care? A Digital Health Case Study
Speakers
avatar for Theresa Litherland

Theresa Litherland

US Respiratory Director, Connected Health, ASTRAZENECA


Wednesday April 22, 2020 11:30am - 12:00pm

12:00pm

12:30pm

PHARMA KEYNOTE
Speakers
avatar for Milena Saleh

Milena Saleh

Global Director, Digital Health, SANOFI


Wednesday April 22, 2020 12:30pm - 1:00pm

1:00pm

PHARMA KEYNOTE
Presented by a senior executive from GLAXOSMITHKLINE

Wednesday April 22, 2020 1:00pm - 1:30pm

1:30pm

Networking Luncheon
Wednesday April 22, 2020 1:30pm - 2:00pm

2:30pm

REGULATORY KEYNOTE: Digital Health Legal Roadblocks to Prepare For and Navigate
Speakers
avatar for Bethany Hills

Bethany Hills

Partner, MORRISON & FOERSTER, LLP.


Wednesday April 22, 2020 2:30pm - 3:00pm

3:00pm

PHARMA KEYNOTE
Wednesday April 22, 2020 3:00pm - 3:30pm

3:30pm

Closing Remarks and Close of Conference
Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD
avatar for Larry Brooks

Larry Brooks

Principal, Digital Health Practice Leader & Co-Chair, DH4P, EVOLUTION ROAD


Wednesday April 22, 2020 3:30pm - 3:35pm