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Main Conference Day One [clear filter]
Tuesday, December 1
 

11:00am EST

Chairperson's Opening Remarks and Keynote
DH4P is about sharing, learning and gaining practical insights that enable pharma commercial teams leverage digital health to have an eventual commercial impact.  The opening keynote applies what we learned since the infancy of digital health to form the basis of a new “digital health for pharma” market vision.  We will share this vision for the future, including external healthcare, technology and commercial pharma dynamics, implications and digital opportunities along a continuum that can be leveraged by every life science organization from digitally naïve to digitally mature.

Speakers
avatar for Paul Ivans

Paul Ivans

Founder and CEO & Co Chair, DH4P, EVOLUTION ROAD


Tuesday December 1, 2020 11:00am - 11:20am EST

11:25am EST

Case Study: PrEP Hub™: A Digital Navigator Platform for Individuals at Risk for HIV – Experiments in Digital Health, Marketing and Innovation
This short talk provides an overview of the creation of PrEP Hub a digital navigator platform for individuals at risk for HIV. This talk will focus on the design and implementation of a novel unbranded, digital marketing asset.

Speakers
avatar for Anand Reddi

Anand Reddi

Director of Digital Innovation, GILEAD SCIENCES


Tuesday December 1, 2020 11:25am - 11:55am EST

12:00pm EST

PANEL DISCUSSION: Digital Health In The Context of the Pharma Operating Model: Business Translation Into Specific Opportunities That Benefit Your Customers and Brand Goals

  • Examining where digital health currently sits in the marketing/innovation model
  • Where should digital health sit in an efficient business model?
  • Digital health, Marketing and Innovation: how should we create the nexus?
  • Should there be a digital health COE – and should this be embedded for actual execution, or should it be purely strategy and advice?
  • Taking a 360° customer viewpoint with digital health data

Moderators
avatar for Bernice Ma

Bernice Ma

Associate Principal, EVOLUTION ROAD

Speakers
avatar for Josh Raysman

Josh Raysman

Vice President, Digital Innovation Lab, PFIZER
avatar for Sven Dethlefs

Sven Dethlefs

EVP Global Marketing & Portfolio, TEVA
avatar for Amy West

Amy West

Head of US Digital Health Strategy, NOVO NORDISK


Tuesday December 1, 2020 12:00pm - 12:45pm EST

12:45pm EST

Break
Tuesday December 1, 2020 12:45pm - 1:30pm EST

1:30pm EST

Fireside Chat: Evaluating the Value in Healthcare Partnerships for All Key Stakeholders
Speakers
avatar for Rishabh Mehreja

Rishabh Mehreja

US Head, Digital Partnerships, NOVARTIS


Tuesday December 1, 2020 1:30pm - 1:55pm EST

2:00pm EST

Fireside Chat: Integrating the Provider Work Flow and Patient Experience into Digital Health Tools Development
Speakers
avatar for Satasuk “Joy” Bhosai, MD MPH

Satasuk “Joy” Bhosai, MD MPH

Chief of Digital Health and Strategy, DUKE CLINICAL RESEARCH INSTITUTE


Tuesday December 1, 2020 2:00pm - 2:25pm EST

2:30pm EST

PANEL DISCUSSION: Life Science Collaborations and Partnership in Digital Health – The Healthcare World has Changed and So Must the Life Science Approach
Recognizing how and when our industry should partner with the Digital Health Ecosystem to drive value for our customers and our brands.  Understanding the complex dynamics of the changing healthcare landscape and the tremendous opportunities for Life Science organizations to adapt and evolve via external collaborations.  Learn the  Do’s and Don’ts  and develop partnerships that dramatically enhance the value proposition of life science brands to drive commercial impact for those brands by achieving customer goals

Moderators
avatar for Todd Kolm

Todd Kolm

Practice Leader, Digital Health and Innovation R&D, EVOLUTION ROAD

Speakers
avatar for Stephen Ranjan

Stephen Ranjan

Vice President, New Product Development, ROCHE DIABETES CARE, INC.
avatar for Lauren Li

Lauren Li

Global Head of Digital Health, IPSEN
avatar for John Baylor

John Baylor

Innovation & Strategy, ASTELLAS PHARMA US
avatar for Christopher Lento

Christopher Lento

Head of Healthcare Partnerships, NOOM, INC.


Tuesday December 1, 2020 2:30pm - 3:15pm EST

3:15pm EST

Closing Remarks
Speakers
avatar for Todd Kolm

Todd Kolm

Practice Leader, Digital Health and Innovation R&D, EVOLUTION ROAD


Tuesday December 1, 2020 3:15pm - 3:20pm EST