DH4P is about sharing, learning and gaining practical insights that enable pharma commercial teams leverage digital health to have an eventual commercial impact. The opening keynote applies what we learned since the infancy of digital health to form the basis of a new “digital health for pharma” market vision. We will share this vision for the future, including external healthcare, technology and commercial pharma dynamics, implications and digital opportunities along a continuum that can be leveraged by every life science organization from digitally naïve to digitally mature.
This short talk provides an overview of the creation of PrEP Hub a digital navigator platform for individuals at risk for HIV. This talk will focus on the design and implementation of a novel unbranded, digital marketing asset.
Recognizing how and when our industry should partner with the Digital Health Ecosystem to drive value for our customers and our brands. Understanding the complex dynamics of the changing healthcare landscape and the tremendous opportunities for Life Science organizations to adapt and evolve via external collaborations. Learn the Do’s and Don’ts and develop partnerships that dramatically enhance the value proposition of life science brands to drive commercial impact for those brands by achieving customer goals
